Four Common Mistakes Made By Home Sellers... And How To Avoid Them

1. Not Preparing Your Home To Look Attractive To Buyers.
Currently, your home is competing with 3,937 other homes in 39 towns in Middlesex County, and all price ranges. Buyers buy on emotion, not logic. The best marketing program in the world can only bring lots of buyers into your home, it can't make them like the home.

2. Signing A Long Term Listing Without A Written, Specific Performance Guarantee.
Don't rely on verbal promises. Make sure that you receive a written promise stating that you can cancel without charge if the performance is other than what was promised.

3. Selecting The Wrong Price.
A Word Of Caution: Stay away from real estate agents who simply ask you what price you want for your home and agree to list it at that price. This practice can be in conflict with your best interests. By setting an unrealistically high list price, you could greatly extend the length of time it takes to sell your home. In fact, a house that is put on the market at too high a price often develops "market shyness", making it very difficult to sell; and you could end up getting even less than the fair market value of your home.

The basic point is that if, for example, several agents tell you the most your house will probably sell for is $90,000 and someone else tells you that he or she can get you $110,000, don't jump for joy that at last you have found the one agent who sees what the others have missed.

Integrity is the key here. A good agent should tell you what you need to hear to accomplish your desired results, not what you want to hear.

4. Not Insisting On A Written Pre-Approval For The Buyers Home Loan Before Completing The Attorney Review Stage.
In today's fast paced technological world any prospective purchaser can be pre-qualified for a mortgage prior to finding a home. The levels of pre-qualification can range from an informal credit review to a complete buyer credit history analysis, including all 3 credit bureaus and credit scoring, employment verification and source of down payment funds qualification. This latter format becomes a "virtual" mortgage commitment subject to finding a home and having it appraised. If a buyer is going to ask you to take your home off the market for 30-45 days in which to get mortgage approval then you should at the very least determine the source of funds for down payment, and credit check with the results given to you in writing by a qualified mortgage lender.


© 2004 CENTURY 21 Golden Post Realty
© 1999 CENTURY 21 Real Estate Corporation. © and SM - trademark and servicemark of CENTURY 21 Real Estate Corporation. Equal Housing Opportunity.